Summary
Nintendowants to take “action” against anyone who uses its IP in a way that makes others “uncomfortable”. This was revealed by the company’s president himself, and comes after he was questioned by a shareholder who said that they’ve seen “inappropriate” Nintendo material on social media.
Action To Be Taken Against Inappropriate Nintendo-Related Material
As spotted byEurogamer, the topic was raised with the Nintendo president in ashareholder Q&A.
“I sometimes come across cases on social media where Nintendo IP and games are used inappropriately,” says the shareholder. They also say that they feel this could be “damaging” to the brand, and wants to know how Nintendo will “handle” this issue.
“Our company aims to achieve our management policy to ‘bring smiles through entertainment’ by proposing unique games that anyone can intuitively enjoy,” says Furukawa. “I will refrain from commenting on individual cases, but we believe that appropriate action must be taken against any behaviour that undermines this policy.
“Our goal is to create an environment where everyone can enjoy playing games. We will continue to make every effort to ensure that our consumers are not made to feel uncomfortable, not only in our games but also anywhere they come into contact with our IP.”
So, I guess Nintendowasn’t a fan of the whole Bowsette phenomenon, huh? That’s a shame, because the stars of the Mario Bros. movie thought it would befun to sneak this into the sequel.
That last point could be in reference to media made by third parties, based on Nintendo properties. In which case, this could be Nintendo’s way of saying that it will clamp down on NSFW material based onMario,Pokemon,Fire Emblem, and its other franchises. Of course, as is the way with the internet, there is no way the company could realistically put a stop to the practice entirely - no matter how much it doesn’t like it.
You certainly don’t have to go far to find this material, so it’s no surprise that the shareholder has come across it. Whatissurprising is that anyone could believe that Nintendo is capable of stopping adult-orientated images of its characters from being made and shared. It’s hardly an issue that’s unique to Nintendo. And as some would argue, not even an issue in the first place. Anyway, our thoughts are with this shareholder you just discovered rule 34 for the first time, that’s got to be rough.
