Summary
Now, it appears that Microsoft is looking to switch up its marketing tactics in the wake of these changes.That information comes via reliable insider Tom Warren, who reported that the tech conglomerate may stop marketing Xbox consoles in EMEA regions moving forward. EMEA regions include Europe, the Middle East and Asia, which is no small portion of gamers worldwide.
Microsoft Will Reportedly Focus On Game Pass, Accessories And The Cloud
, Warren described the information he received from a tipster. Warren admits that he’s still working to verify the info, which was delivered to him in May, but given his strong track record, it’s worth looking into nonetheless.
According to Warren, (credit to Reddit for the transcription):
In May, I received a tip that Microsoft is changing up its Xbox strategy for the new financial year in regions like Europe, Africa, Middle East. I haven’t been able to fully verify this, but the tipster claimed Microsoft will stop marketing Xbox consoles in certain markets in EMEA and focus only on Game Pass, cloud gaming, PC, and Xbox controllers. Microsoft has been struggling to sell Xbox Series S / X consoles in many countries across EMEA, and the tipster believes Microsoft will now allocate less console stock to Europe as a result. If you’ve heard more, please let me know.
It would appear that Microsoft has a strategy in mind. Its integrating cloud gaming capabilities on as many non-console entities as possible, which would then require Game Pass Ultimate to make use of, as well as a compatible controller, like the Xbox controller. With that in mind, when you couple those efforts with the low sales of the Xbox Series line of consoles overall, it makes sense that the tactics would shift. That said, it’s another interesting development in a sea of increasingly mind-bending decisions. Only time will tell if all these gambles manage to pay off for Xbox.
